These are those things which is done when you concerntrate on SMO steps :.
Facebook & Facebook AdvertisementSet up a business page on Facebook and promote it. Updated posts and suggest page to friends.
TwitterNext step to set up the profile on Twitter and also updated regularly basis and increase followers to promote the website.
Visit Linkedin and create a business page in which include the all information of the company.
Optimized blog development, design, maint.